To further alleviate some of the pain points in the gift giving process, we may see these programs expand to give the recipient even greater control over the gift they receive (think: choosing product colors, sizes, etc.) A good example of this (pun intended) is mobile gifting app Goody that sends a text message to the gift recipient, allowing them to customize the gift by size, color, etc.īy putting the gift recipient in the driver’s seat, the gift giver gets peace of mind that the gift will be used and enjoyed while the retailer can avoid the hassle of enabling a return. We predict more services like this will crop up as retailers continue to find new ways to prevent and circumvent returns. Will Amazon’s gift-giving technology lower return rates?įirst and foremost, this program makes great strides in giving the end gift recipient more control over the process, benefitting all parties-the gift giver, recipient, and retailer. Allowing recipients to exchange their items for Amazon credit may not be desirable to those who don’t use Amazon, and it also reveals the original purchase price of the gift.įurther, users have publicly raised concerns regarding the program’s potential for scams, stalking, and harassment (though it’s worth noting that recipients do have the ability to decline gifts by not accepting them before Amazon’s deadline).Sending gifts to multiple people using the tool could be cumbersome, as each order must be processed separately in order to input the recipient’s individual phone number or email address.As the program is currently only available to Amazon Prime subscribers using the company’s mobile shopping app, not all buyers-including Prime members who don’t want to download Amazon’s app-will be able to participate.It may also help buyers avoid bad gifts by giving recipients the ability to choose an alternative they’d prefer, without having to incur the time and environmental cost of round-trip shipping to make an exchange. The benefits and limitations of Amazon’s new gift-giving programĪmazon’s new gift-giving feature could be beneficial for buyers who don’t have their recipients’ mailing addresses-for instance, those shopping for teachers, colleagues, or other informal connections. If estimated tax was withheld from the buyer, but the recipient opts to receive a gift card, the estimated tax is not charged to the buyer. To trigger the mobile gift-giving feature, buyers will need to check the box labeled ‘Add a gift receipt for easy returns’ before clicking the ‘Proceed to checkout’ button. What happens if I need to return an item/s I bought with my One4all Gift Card. Once inside the app, buyers can browse Amazon’s items as usual and add the items they want to give as gifts to their cart. Follow the instructions below on how to spend your gift voucher online. To begin using Amazon’s new gifting solution, buyers need to be Amazon Prime subscribers using the Amazon Shopping mobile app. Let’s explore how this offering works and whether or not it’s here to stay. If a buyer indicates an item is being purchased as a gift, this program connects directly with the end recipient to confirm delivery address or offer a gift card alternative with the goal of reducing costly returns and providing a positive customer experience. The good news? New technology is surfacing to combat some of these issues and bring greater convenience to consumers.Įnter: Amazon’s gift-giving technology. It can be tricky for consumers to pick an item unless they know the gift recipient’s exact size and preferences-without these, the items are more likely to be returned, costing retailers money and headaches. Yet, supporting your customers as they purchase tchotchkes, trinkets, and more for their friends and family isn’t without challenges. I finally go into bitch mode, which I try to avoid…but the item was like $200 and they weren’t giving it back! It turns out they refunded the gifter!!!!!!!!! And were refusing to credit me because “they can’t verify the gifter’s address.” I freak out because I don’t want to let the gifter know I returned it (I’d feel bad because they are a recently made friend and gave us such a generous gift), but I also need that gift and also it’s such a large sum.The holiday selling season is one of the most popular times for buying gifts. They’re like, no worries, we’ll issue your refund!! I go through this like 2-3 more times. I grabbed the order number and went through the process…Weeks pass, I contact them and am like wtf bro. No problem, I thought, Amazon has always been good about returns. Ugh YES! I made a Babylist registry with Amazon options on there, and someone got me the wrong color.
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